SEO & PPC Advertising Services
Dominate search results and drive qualified traffic with integrated SEO and paid advertising strategies. Our data-driven approach combines technical SEO excellence, content optimization, strategic Google Ads and LinkedIn Ads management to deliver 200% more traffic, 150% higher conversions, and significantly lower customer acquisition costs.
Comprehensive SEO & PPC Services
End-to-end search marketing that drives measurable results
Technical SEO
Fix technical issues holding back your rankings. We optimize site architecture, page speed, mobile responsiveness, structured data, and crawlability to ensure search engines can properly index and rank your content.
- Site audit & technical fixes
- Page speed optimization (Core Web Vitals)
- Mobile-first indexing optimization
- Schema markup implementation
- XML sitemaps & robots.txt
On-Page & Content SEO
Create and optimize content that ranks. Strategic keyword research, content planning, and on-page optimization to capture high-intent search traffic and establish topical authority.
- Keyword research & strategy
- Content optimization & creation
- Title tags, meta descriptions, headers
- Internal linking architecture
- Content gap analysis
Off-Page SEO & Link Building
Build authority through high-quality backlinks. White-hat link building strategies including digital PR, content marketing, and strategic partnerships to earn links from authoritative sites.
- Strategic link building campaigns
- Digital PR & outreach
- Content marketing for links
- Competitor backlink analysis
- Link profile monitoring
Local SEO
Dominate local search results. Google Business Profile optimization, local citations, and review management to drive foot traffic and local leads.
- Google Business Profile optimization
- Local citation building
- Review generation & management
- Local content strategy
- Local pack ranking optimization
Google Ads Management
Maximize ROI from paid search. Strategic campaign setup, ongoing optimization, and conversion tracking across Search, Display, Shopping, and YouTube ads.
- Search & Display campaigns
- Google Shopping optimization
- Smart bidding strategies
- Ad copy testing & optimization
- Conversion tracking & attribution
LinkedIn Ads
Reach B2B decision-makers. Precision targeting by job title, company, industry, and seniority to generate high-quality leads from LinkedIn's professional network.
- Sponsored content campaigns
- Lead gen forms & InMail
- Account-based marketing (ABM)
- Audience targeting & retargeting
- LinkedIn conversion tracking
Conversion Rate Optimization
Turn more visitors into customers. Data-driven CRO through A/B testing, landing page optimization, and user experience improvements that boost conversion rates by 150%+.
- Landing page optimization
- A/B & multivariate testing
- User behavior analysis (heatmaps, recordings)
- Conversion funnel optimization
- Form & checkout optimization
Analytics & Reporting
Track everything that matters. Comprehensive analytics setup, custom dashboards, and transparent reporting on rankings, traffic, conversions, and revenue attribution.
- Google Analytics 4 setup & tracking
- Conversion & goal tracking
- Custom reporting dashboards
- ROI & attribution modeling
- Competitor performance monitoring
Results You Can Expect
Real performance improvements our clients achieve
200% Increase in Organic Traffic
Achieve page 1 rankings for high-value keywords and drive 2-4x more qualified visitors from search engines. Our SEO strategies focus on long-term sustainable growth.
150% Boost in Conversions
Optimize every step of the customer journey to convert more visitors into leads and customers. CRO improvements deliver immediate ROI improvements.
40-60% Lower CAC
Reduce customer acquisition costs through better targeting, quality scores, and conversion optimization. SEO provides virtually free traffic after initial investment.
5-10x ROAS on Paid Campaigns
Expert PPC management delivers £5-10 in revenue for every £1 spent on ads. Continuous optimization ensures maximum return on ad spend.
3-6 Month SEO Results
Start seeing ranking improvements and traffic growth within 3-6 months. Quick wins in month 1, compounding growth over time as authority builds.
Page 1 Rankings
Achieve first page Google rankings for target keywords that drive business results. Focus on high-intent commercial keywords with real revenue potential.
Complete Transparency
Real-time dashboards showing rankings, traffic, conversions, and ROI. Monthly strategy calls with detailed analysis and recommendations.
Expert Team
Work with Google Ads certified specialists and SEO experts with 10+ years experience. Benefit from continuous training on latest algorithms and best practices.
Our SEO & PPC Process
Proven methodology for search marketing success
Comprehensive Audit & Analysis
Deep dive into your current SEO performance, technical issues, content gaps, and PPC account structure. Analyze competitors, keyword opportunities, and audience insights. Identify quick wins and long-term opportunities.
Strategic Planning
Develop integrated SEO and PPC strategy aligned with business goals. Define target keywords, content roadmap, campaign structure, and KPIs. Create detailed roadmap with prioritized initiatives and timeline.
Implementation & Launch
Execute technical SEO fixes, optimize existing content, launch PPC campaigns with strategic targeting. Set up comprehensive tracking and conversion measurement. Begin content creation and link building.
Continuous Optimization
Weekly PPC bid adjustments, ad testing, and budget reallocation. Monthly SEO content updates and technical improvements. A/B test landing pages and conversion funnels for maximum performance.
Reporting & Strategy Refinement
Monthly performance reports with transparent metrics on rankings, traffic, conversions, and ROI. Strategic review calls to discuss results and refine strategy based on data insights.
SEO & PPC Advertising Pricing
Flexible packages for businesses at every stage
Starter
per month
Ideal for: Startups and small businesses getting started with search marketing
- Technical SEO audit & fixes
- Keyword research & strategy
- On-page optimization (up to 20 pages)
- Monthly content creation (2-4 posts)
- Google Ads OR LinkedIn Ads management
- Up to £5K monthly ad spend
- Monthly reporting & strategy call
- Google Analytics setup
Professional
per month
Ideal for: Growing businesses scaling their search marketing efforts
- Everything in Starter, plus:
- Advanced technical SEO & site speed
- Content optimization (up to 50 pages)
- Strategic link building campaign
- Monthly content (4-8 optimized posts)
- Google Ads + LinkedIn Ads management
- Up to £30K monthly ad spend
- Landing page optimization & A/B testing
- Conversion tracking & attribution
- Bi-weekly optimization & reporting
Enterprise
per month
Ideal for: Large organizations with complex, multi-market needs
- Everything in Professional, plus:
- Enterprise technical SEO & migrations
- Unlimited page optimization
- Comprehensive link building & PR
- Custom content & thought leadership
- Multi-channel PPC (Google, LinkedIn, more)
- £50K+ monthly ad spend management
- Advanced CRO & personalization
- Custom analytics & attribution modeling
- Dedicated account team
- Weekly optimization & reporting
Success Stories
Real results from our campaigns
SaaS Company Achieves 285% Organic Traffic Growth
London-based SaaS provider partnered with us to dominate competitive software keywords. We implemented comprehensive technical SEO fixes, created 50+ optimized content pieces, and built high-authority backlinks. Results: 285% organic traffic increase, 12 page 1 rankings, and 40% of new customers now coming from organic search.
E-Commerce Retailer Achieves 8:1 ROAS with Google Ads
Fashion retailer came to us with underperforming Google Shopping campaigns generating 2:1 ROAS. We restructured campaigns, optimized product feeds, implemented smart bidding, and launched dynamic remarketing. New ROAS: 8:1 with 300% more revenue at same ad spend. CPA decreased by 65% through landing page optimization.
Frequently Asked Questions
How long does SEO take to show results?
Most businesses see initial improvements within 3 months and significant results by 6 months. Timeline depends on competition, current site health, and resources. We prioritize quick wins (technical fixes, low-competition keywords) while building long-term authority. PPC delivers immediate traffic while SEO builds sustainable growth.
Should I invest in SEO or PPC first?
Both work best together. PPC provides immediate traffic and revenue while SEO builds long-term sustainable growth. We recommend starting with both: PPC for quick wins and market testing, SEO for compounding returns. Even a modest budget split (60% PPC, 40% SEO initially) delivers better results than either alone.
What's included in your monthly fee vs. ad spend?
Monthly management fees cover strategy, campaign setup, optimization, content creation, reporting, and our team's expertise. Ad spend (paid directly to Google/LinkedIn) is separate and goes toward showing your ads. For example, £5K management fee + £10K ad spend = £15K total monthly investment.
How do you measure SEO & PPC success?
We track rankings, organic traffic, click-through rates, conversions, cost per acquisition, ROAS, and most importantly—revenue and ROI. You get real-time dashboards plus monthly reports showing exactly how search marketing impacts your bottom line, not just vanity metrics.
Can you guarantee first page rankings?
No one can ethically guarantee specific rankings—Google's algorithm is too complex. However, we guarantee our best practices approach and transparent reporting. Our track record shows 85% of clients achieving first page rankings for target keywords within 6-9 months.
Do you use white-hat or black-hat SEO techniques?
Strictly white-hat only. We follow Google's guidelines and focus on sustainable long-term growth. Black-hat tactics might show quick results but risk penalties that devastate your business. Our methods build lasting authority that compounds over time.
What's the minimum ad budget you recommend?
For Google Ads, minimum £2K/month to gather meaningful data and optimize effectively. LinkedIn Ads require £3K-5K/month minimum due to higher costs. Lower budgets limit testing and may not generate enough conversions to optimize properly. We'll be honest about budget requirements for your industry.
Can you work with our existing content team?
Absolutely. We collaborate seamlessly with in-house teams. We provide SEO strategy, keyword research, and optimization guidelines while your team creates content. Or we can handle everything end-to-end. Flexible approach based on your resources and preferences.
Ready to Dominate Search Results?
Get a free SEO & PPC audit with custom strategy recommendations
Ready to Drive 200% More Traffic?
Schedule a free consultation to discover how our SEO & PPC services can transform your search marketing.